looks like it could be used on loads of things! Bike Visor? fairing? http://www.neverwet.com/videos-news.php
No idea ? or your body but would be great on windscreens and visors just to start. Available from spring 2012
I tried Rain X once and was a bit disappointed with the results but I'll keep an eye on the JML adverts for this one.
Iv seen something similar on a pair of shoes . it was in testing stages so could have been from these guys .